Meyvs Hikayesi
Meyvs, çocukluk arkadaşlarının paylaştığı basit bir fikirden doğdu: Neden sağlıklı atıştırmalıklar hem lezzetli hem de ulaşılabilir olmasın?
Doğal ve sağlıklı yaşamaya tutkuyla bağlı olan bizler, sağlıklı ama lezzetli atıştırmalıkların eksikliğinden sürekli şikayet ediyorduk. Bu durumu değiştirmeye kararlıydık ve bu yolda bir maceraya atıldık. Birçok yöntem denedikten sonra, meyvelerin canlı lezzetlerini ve besin değerlerini korurken, onları her an ve her yerde keyifle tüketilebilecek hale getiren dondurarak kurutma yönteminin gücünü keşfettik. İlk dondurularak kurutulmuş meyveyi yediğimiz andan, Meyvs’in doğuşuna kadar olan süreçte amacımız hep aynıydı: Doğanın sunduğu saflığı, lezzeti ve besleyiciliği sunan atıştırmalıklar sunmak. Meyvs olarak sadece bir marka değiliz; dünyayla sağlıklı ve lezzetli atıştırmalık sevgimizi paylaşan iki arkadaşız. Yolculuğumuza hoş geldiniz!
Meyvs
Sağlıklı Atıştırmalıklar
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Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. Forswearing the use of Lorem Ipsum wouldn't have helped, won't help now. It's like saying you're a bad designer, use less bold text, don't use italics in every other paragraph. True enough, but that's not all that it takes to get things back on track.
The villagers are out there with a vengeance to get that Frankenstein
You made all the required mock ups for commissioned layout, got all the approvals, built a tested code base or had them built, you decided on a content management system, got a license for it or adapted:
- The toppings you may chose for that TV dinner pizza slice when you forgot to shop for foods, the paint you may slap on your face to impress the new boss is your business.
- But what about your daily bread? Design comps, layouts, wireframes—will your clients accept that you go about things the facile way?
- Authorities in our business will tell in no uncertain terms that Lorem Ipsum is that huge, huge no no to forswear forever.
- Not so fast, I'd say, there are some redeeming factors in favor of greeking text, as its use is merely the symptom of a worse problem to take into consideration.
- Websites in professional use templating systems.
- Commercial publishing platforms and content management systems ensure that you can show different text, different data using the same template.
- When it's about controlling hundreds of articles, product pages for web shops, or user profiles in social networks, all of them potentially with different sizes, formats, rules for differing elements things can break, designs agreed upon can have unintended consequences and look much different than expected.
This is quite a problem to solve, but just doing without greeking text won't fix it. Using test items of real content and data in designs will help, but there's no guarantee that every oddity will be found and corrected. Do you want to be sure? Then a prototype or beta site with real content published from the real CMS is needed—but you’re not going that far until you go through an initial design cycle.